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I create and scale
digital products

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Tatiana quickly made her mark on a very challenging, high profile project. She is a great leader and works well cross functionally within a large org.

Ajay Pondicherry

VP, Product

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Tatiana is a top-notch visionary, entrepreneur with a can-do attitude. She is always a great pleasure to work with.

Stephen Stokols

Investor

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Tatiana is a great product leader and a multitasker. I was amazed how Tatiana can work everything from design to marketing strategy.

Metta World Peace

Ex-NBA Star

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I helped build and grow 30+ brands.

About Me

I'm Tatiana Maskaron, VP of Product at Curbio and formerly SVP of Product at Just Slide Media, a growth agency, where I led product for large-scale consumer and SaaS companies such as Prudential, Dish, Boost Mobile, Nation Media Group, etc. Prior to that I was a CEO at Dayaxe, Head of Mobile Product at Ticketmaster, and early team at Muve Music. I've launched, built and scaled over 30 brands with millions of user, combined generating billions in revenue.

14

years in product
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INSURANCE
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ENTERTAINMENT

12

years in mobile
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ECOMMERCE
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HOSPITALITY

5

years in startup
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SPORTS
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RETAIL TECH
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TELECOM
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HELATH & FITNESS
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FINTECH
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HEALTHCARE TECH

My Portfolio

Curbio's innovative mobile app has transformed the way real estate agents manage pre-sale renovations, offering instant project estimates, detailed updates, and direct communication with project managers. By streamlining project estimation and management on mobile, Curbio has notably increased mobile channel sales conversions by 70% and secured 40% repeat business engagement exclusively through its app.
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The Verified Fan program, powered by AI and machine learning, transformed early ticket access for over 100M+ fans, pioneered by celebrities such as Eric Church, Taylor Swift, and the Hamilton Broadway Show. This initiative combated scalping, reducing it by 90%, underscoring Ticketmaster's innovative approach to secure, fan-first ticket distribution.
Curbio, a Series B startup in the prop tech sector, is on a mission to revolutionize the $527+ billion renovation market by streamlining the renovation process for over 60,000 real estate agents across premier brokerages such as REMAX and EXP Realty. The renovation management platform simplifies house renovations, particularly when you're aiming to sell quickly and efficiently. Curbio streamlined renovations, achieving a 6x lift in contractor engagement and 4x faster contractor payments which resulted in significantly enhanced contractor efficiency.
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Boost Mobile subscriber retention and account management app that lets subscribers to earn 100% free wireless service by watching ads, engaging with daily deals and redeem earned Boostcoin for credit towards mobile bill.
Led product strategy, design and execution for Prudential’s next gen Pulse 2.0 app, which offers a quick health survey and provides an in-depth program with do-it-yourself fitness instruction videos, meal plans and a coach to keep users on the goal. App adjusts and adopts its program daily based on user’s performance.
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Ticketmaster is the world’s leading ticketing company and top ten eCommerce site, delivers 480 million tickets to fans in 28 countries. Ticketmaster Mobile app allows users to buy and sell tickets online for concerts, sports, theater, family and other top events.
Dayaxe created a “daycation” resource providing consumers with day access to some of the world’s most luxurious hotels and resorts without having to commit to a night’s stay. Dayaxe signed marquee hotel brands such as The Ritz-Carlton, The W, Fairmont, Hyatt, Westin, InterContinental and many more to give consumers the ultimate experience any hotel guest would receive at an efficient price.
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A fan app that delivers ultimate fan engagement via real-time stats, gameday coverage, exclusive content and replays. Fans can purchase tickets, check into the venue, upgrade their seats and purchase exclusive merchandise.
Cricket Wireless aimed to attract and keep more customers to its month-to-month cell phone service by offering music. Muve Music is the first music download service which is included as part of a cell phone rate plan at no extra charge.
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Boost Mobile aims to retain its month-to-month subscribers by giving them a fee-free banking app that lets subscribers manage their bank account, get paid up to 2 days earlier with direct deposits, get up to $250 in cash advance, send money to friends and family.
DISH launched it’s cloud-native Smart 5G™ network in Jan 2022 and invited hand-selected, tech-forward early adopters to use its network. The feedback is collected through a game-like app that rewards customers for helping 5G engineers to fine-tune the network.
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“Thanks to Tatiana for the awesome work with Perks. UX/design looks fantastic and the back-end portal beats our expectations. With requirements in before the holidays, we're right on track."

Greg Hegger, Sr. Director Product Marketing, Boost Mobile

Want help with your product?

Feel free to reach out to me any time. I prefer to talk over email, especially since we may be a few time zones away.

Copyright © 2024 by Tatiana Maskaron. All rights reserved.

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