Tatiana Maskaron is an American entrepreneur, technologist, and executive located in San Francisco, California. Maskaron is the VP of Product at Curbio, and former SVP of Product at Just Slide Media, a growth agency where she led product for large-scale consumer and SaaS companies such as Prudential, Dish, Boost Mobile, Nation Media Group, etc.

Previously Maskaron served as the CEO and Founder of Dayaxe, an LA-based start-up known as the Open Table for hotel amenities. Tatiana founded Dayaxe in 2016 to create a “daycation” platform for consumers to purchase day access to some of the world’s most luxurious hotels and resorts. Under her leadership Dayaxe signed marquee hotel brands such as The Ritz-Carlton, The W, Fairmont, Hyatt, Westin, InterContinental and many more to give consumers the ultimate experience any hotel guest would receive at an efficient price, leading to over 20 major metro markets served with 500K users generating multi-million dollar revenue stream before being sold in 2019.

Before Dayaxe, Tatiana was the Head of Mobile Product at Ticketmaster, a Live Nation Company ($11B in revenue). For Ticketmaster, she lead the development of the Verified Fan program giving millions of fans a chance to get early access to tour tickets. She attracted early adopters including celebrities such as Eric Church, Tyler Swift and Hamilton Broadway Show. Tatiana also led other innovative initiatives for Ticketmaster including in-venue upgrades and a ticket transfer app.

Prior to Ticketmaster, Maskaron represented Madison Square Garden ($1.6B in revenue) as a Product Strategy Consultant building a roadmap to re-launch and revamp NY Knicks and NY Rangers mobile apps and their fan engagement platform. Tatiana was also part of early team at MuveMusic, a music service, a Spotify and Pandora competitor targeted at lower income population, sold to Deezer Music in 2015. Her app generated over 1M downloads in just 6 months of launch and scaled internationally.

Tatiana Maskaron holds a BA in Computer Science and Business. She spent the formative years of her career in Product Roles at various eCommerce, Sports and Entertainment companies with focus on consumer facing tech. Tatiana is a member of UCLA Ventures where she helps UCLA young entrepreneurs to get access to capital.