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Dayaxe
The first platform to provide day access to top tier luxury hotels and resorts.
Challenge
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Hotels have low occupancy rates during the week and off season. Locals are always looking for things to do near them. Would users buy day access to luxury hotels? Would hotels earn enough revenue for the program to be attractive to them?
Results
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Dayaxe signed marquee hotel brands such as The Ritz-Carlton, The W, Fairmont, Hyatt, Westin, InterContinental and many more to give consumers the ultimate experience any hotel guest would receive at an efficient price. After growing DayAxe to over 20 major metro markets, 500,000 users and a multi-million dollar revenue stream, it was successfully sold in December 2019.
Goal
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Our initial goal was to prove out the concept in Los Angeles, nail down CPAs and iron out operational process with hotels, then scale to top US markets.
12.5M+
GMV
20
Metro Markets
Sold
Acquired in 2019
Dayaxe Press
Dec 18, 2019
Hotel Business
HotelsByDay Acquires DayAxe
Mar 21, 2019
Hotel Business
Hotels aren’t just for nightly stays
Jul 13, 2018
Bloomberg Moneyish
How to go on vacation for $10
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