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OmniMoney App
Boost Mobile Expands into Financial Services Arena with Launch of OmniMoney App, No-Fee Digital Checking Account
Boost Mobile aims to retain its month-to-month subscribers by giving them a fee-free banking app that lets subscribers manage their bank account, get paid up to 2 days earlier with direct deposits, get up to $250 in cash advance, send money to friends and family at no charge, set up and use their digital card and monitor transactions.
Challenge
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Boost Mobile is challenged with subscriber retention partners with Alvier banking service provider to launch its FinTech app. Challenged with high CPAs and competitive nature of the service, Boost Mobile asked to improve subscriber adoption of its new service.
Results
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Team was able to cut down on unnecessary steps in KYC, optimize key screens, push legal language back to the end of the onboard and gained a 54% reg rate improvement.
Goal
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Improve 67% user registration rate and 14% conversion rate to create a bank account.
54%
Overall reg rate improvement
30%
Lift in bank account creation
OmniMoney Press
Oct 27, 2022
PYMNTS
Boost Mobile Targets Underbanked Consumers With OmniMoney
Oct 27, 2022
PR Newswire
Boost Mobile Expands into Financial Services Arena with Launch of...
Oct 27, 2022
The Verge
Boost Mobile’s new no-fee banking comes with a surprising number of fees
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