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Pulse Health App
By improving mobile onboarding process Prudential Plc was able to get a 60% improvement in registration and unlock a 420% lift in health assessment completion.
Led product strategy, design and execution for Prudential’s next gen Pulse 2.0 app, which offers a quick health survey and provides an in-depth program with do-it-yourself fitness instruction videos, meal plans and a coach to keep users on the goal. App adjusts and adopts its program daily based on user’s performance.
Challenge
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Prudential Plc was challenged with industry low registration and lead acquisition rates. Their onboarding Health Assessment completion rate was lower than 15% with only 4% registered to use. The app failed to engage the users, therefore resulting in a high churn rate.
Results
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Project is onging, but by improving mobile onboarding process Prudential Plc was already able to get a 60% improvement in registration and unlock a 420% lift in health assessment completion.
Goal
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To fundamentally shift free content browsing and low engagement to a monetizable app via AI driven fitness and nutrition programs tailored to user’s health goals.
30M+
Downloads
420%
Health Assessment Improvement
60%
Reg Rate Improvement
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