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Ticketmaster App
Access millions of live events, buy, sell, and get into the venue fast - so you can get on with making memories that last.
Ticketmaster is the world’s leading ticketing company and top ten eCommerce site, delivers 480 million tickets to fans in 28 countries. Ticketmaster Mobile app allows users to buy and sell tickets online for concerts, sports, theater, family and other top events.
Challenge
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Ticketmaster's mobile app is challenged with low downloads due to users, who are used to the complex desktop buying experience, being apprehensive and unwilling to buy on mobile.
Results
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Ticketmaster was able to achieve 30M+ downloads and be featured as #9 Entertainment app in the App Store.
Goal
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App users are 4x more monetizable than desktop buyers given current push strategy. Improve event discovery and purchase experience to drive app downloads and mobile sales.
#9
Entertainment app in
App Store
30M+
Downloads
96%
Mobile Tickets Scanned
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